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Archival Pigment Print

33.1 × 23.4 in (84.1 × 59.4 cm)

250gsm, Epson® UltraSmooth fine art paper for true archival quality

Natural white, 100% cotton rag, hot press featuring an ultra smooth matte surface

Acid, lignin, and chlorine free, pH buffered

Epson® UltraChrome K3™ pigment ink technology


For the design conference AGI Open 2016 which took place in Seoul, the members were invited to create an artwork with the topic: I Love Seoul. In our artwork you can see the duality of two terms, namely, Soul and Seoul.

– Sascha Lobe


Sascha Lobe heads design studio L2M3 in Stuttgart, Germany as lead creative director. Lobe directs between graphic design and architecture, wayfinding systems, signage, print, branding and identity projects that take on dual forms creating a distinct visual syntax that translates the idiosyncratic identity of each project theme. L2M3 has received more than 100 international awards in all areas of visual communication including the ADI design award, the Red Dot award and European Design Award. Lobe was appointed to the Alliance Graphique International (AGI) in 2009 and is a Professor of Typography at HfG Offenbach. L2M3’s printed art works are currently held by the following design collections: Museum für Gestaltung Zürich, Neue Sammlung München, Kunstbibliothek Berlin, Bibliothèque Nationale de France and Designmuseum Frankfurt.

German, b. 1967, Siegen, Germany, based in Stuttgart

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